Tato nano is yet to hit the Indian car market but the effect of Nano price can be seen in the market.
Tata nano will cost somewhere around 1 lack + on the road and that’s why many giant Indian car companies are sloshing down the price of there mid range cars.
The most affected market is used car market, where 4-5 years old cars are being sold as a cost of 1.5 lack.
Though the drop in the price is good for a normal user but from the company perspective its bad for them.
Nano strategy is one of it’s kind but used car business might give a stiff competition . This is as simple as this if it the same price of Nano you will get a second hand Fiat sienna, Ford Icon or such mid range car, what will be your choice?
Tata nano will cost somewhere around 1 lack + on the road and that’s why many giant Indian car companies are sloshing down the price of there mid range cars.
The most affected market is used car market, where 4-5 years old cars are being sold as a cost of 1.5 lack.
Though the drop in the price is good for a normal user but from the company perspective its bad for them.
Nano strategy is one of it’s kind but used car business might give a stiff competition . This is as simple as this if it the same price of Nano you will get a second hand Fiat sienna, Ford Icon or such mid range car, what will be your choice?

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